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Devon Marketing, Public Relations, Sales and Marketing Advice  
Devon Marketing, Public Relations, Sales and Marketing Advice Brands:  
 

 

Brands are a clear means of differentiating a company’s products and services from those of their competitors.

There is plenty of evidence to prove that customers will pay a substantial price premium for a good brand and remain loyal to that brand.  Companies such as Microsoft, IBM Coca-Cola and Walt Disney have, without question, achieved global marketing success. As consumers, we feel loyal to high profile brands and just a glimpse of their logo has us reaching into our wallets to buy their products/services.

Businesses that invest in and sustain leading brands prosper whereas those that fail are left to fight for the lower profits available in commodity markets.

  
     
Devon Marketing, Public Relations, Slaes and Marketing Advice Brand image:  
 

 

“Brand image” refers to the set of beliefs that customers hold about a particular brand. It is, therefore, of paramount importance to develop this well.  Impressions count and a negative brand image can be very difficult to shake off.

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Glen King PR/Marketing
98 Gras Lawn, Exeter, Devon EX2 4SZ ׀ Tel: 07921 586 911 ׀ Fax :01392 274 904 ׀ e-mail: glen@glenking.co.uk
 
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