• Print NEWS near the top

• Include the date with FOR IMMEDIATE USE underneath - unless under embargo

• Use a simple headline

• Use double-spacing

• TRY TO 'angle' the information to suit the medium

• Put the key points in the first paragraph. It’s important to include significant names

• USE FACTUAL, moderate language. You’re not writing an advert

• You can, however, inject some enthusiasm by including a quotation. The person must be identified and you have to have their permission

• Put further significant information in the second paragraph

• Print ENDS at the end of your release, but then add contact details

• Background information should be under Notes to Editors

• Remember that many journalists work unsocial hours, and/or are freelancers, so make yourself accessible

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