Date: 12/03/07

SIMPLY COFFEE'S NEW CITY SHOWROOM

A devon company ranked number two in the UK's 'coffee to go' market has opened a new showroom in Exeter.Simply Coffee, launched two years ago, is also set to hire another four sales staff.

The company provides outlets with a small in-store unit serving up to 200 cups an hour of fresh ground coffee and other beverages for £1 a cup.

Audi South West has installed the machines at its dealerships in Exeter, Plymouth and Taunton.

Simply Coffee managing director Jason McNally said: "The 'to go' market is about to expand dramatically. The total number of drinks consumed in the market as a whole is estimated to be 120 million valued at £75m at retail pricing. The share of 'out of home' coffee consumption met by our target segment, convenience retail outlets and petrol forecourts, is small and heavily under-penetrated, but shows the greatest levels of growth at 11.2 per cent a year."