SIMPLY WAKE UP AND SMELL THE COFFEE!

Coffee accounts for 1/3 of all beverages consumed.  Over 81% of the UK adult population drink coffee ‘out of the home’ with Lattes and Cappuccinos proving the most popular.   The total number of drinks consumed within the market as a whole is currently estimated to be 120m, currently worth more than £75m, with bean to cup coffee systems emerging as key destination drivers for the convenience market. 

Coffee on the Go is no longer considered a luxury - it’s a lifestyle…

So how is grab and go developing? – Coffee consumption out of the home is the fastest growing segment of the UK beverage market, with disposable cup sales indicating annual growth rates of 17% (Polarcup). This increasing propensity to purchase take away coffee is particularly pronounced in younger age groups, who are the locomotives for the market.  44% of visitors to High Street outlets claim to buy take away coffee at least once per week and 14% daily with some 50% of consumers admitting they “rarely have time for breakfast” (Mintel). 

Retailers are increasingly aware of the need to supply modern day sophisticated customers with a high-end coffee and tea offer and the market explosion is certainly proving a ‘recipe for success’ for Simply Coffee, a National company based in Devon who now ranks No. 2 in the UK bean to cup, coffee to go market.   The company was established in 2004 to provide a hot beverages solution specifically for the convenience and forecourt sectors, to sell high quality bean to cup hot beverage.  The company offers exclusively espresso based drinks prepared with bean to cup technology in their target market segment to meet what are now consumer prerequisites rather than simple preferences.  Simply Coffee acts as a one-stop shop, from the provision and servicing of all equipment, product and ancillary replenishment to the complete supply of all POS and marketing materials.  

Simply Coffee was the vision of Jason McNally, who wanted to be able to offer the end consumer a high quality fairly traded bean to cup coffee for just £1.  With an impressive background in the industry sector, Jason carried out two years of market activity and research.  As a result, the company identified the need for a focused, innovative alternative to the foodservice & retailer competitors who at present use their existing out dated solutions within the emerging convenience sector. 

“The share of ‘out of home’ coffee consumption met by our target segment, convenience retail outlets & petrol forecourts, is small and heavily under-penetrated, but shows the greatest levels of growth at 11.2% pa. This segment is currently not the strategic focus of our competitors and does not fit their business model.  While High Street outlets have clearly benefited from this dynamic, we believe that we have clearly demonstrated that both convenience retailers and petrol forecourts have the footfall, consumer demographic and financial motivation to take significant shares of this growing market.”  Says Jason.

Simply Coffee has recently opened a state of the art showroom in Exeter displaying their full range of sophisticated looking, but surprisingly straightforward to use Café In-store units, specifically designed with the convenience retailer and their customers in mind.  It is the complete solution to sell a wide and aromatic selection of coffees in a high quality fairly traded bean to cup beverage.   The units range from a small countertop designed to fit in with valuable retail space, through to a state of the art unit providing hot beverages, including high quality teas and hot chocolate serving up to 500 customers daily.

The UK consumption of fairly traded coffee increased to £53m in 2005.  Simply Coffee sources only the finest arabica beans from the Rainforest Alliance.  The Rainforest Alliance symbol guarantees the coffee was grown on farms that meet demanding social and environmental standards as verified by experienced inspectors.  The standards ensure that forests are protected, rivers, soils and wildlife conserved, workers treated with respect, paid fairly, properly equipped and given access to educational and medical care.  Whilst covering the critical social, environmental and economic issues ensuring participating farms are on the path toward true sustainability.   

Stimulate your senses with Simply Coffee… 

For more information:

T: 0870 4283301

E: Info@simplycoffee.com

W: www.simplycoffee.com