Marketing is primarily about meeting the needs and wants of your customers. It is important, therefore, to fully understand your customers in order to provide products/services which they demand. And then how you promote these.
The first question to ask is - “Who is your market”. Glen King looks at focused campaigns aimed at your target audience. Many businesses carry out “scatter gun” marketing which is ineffective, time consuming and can prove costly.
Focused marketing can be achieved through a number of areas:
|
