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Do what you do best and outsource the rest! As business owners we can all be guilty of being reactive and not proactive. We will tailor-make a PR and marketing campaign to suit your needs and budget and represent your company from start to finish. All works are quoted individually depending on size of the campaign. Fixed fees can be attributed to longer term projects. Every client is different so we like to meet with you and discuss face-to-face how we can work with you to help achieve your ultimate goals. This consultation process gives us the chance to find out more about you, your business and where there is newsworthy potential. From there we carry out extensive research, collate quotes where required and create that all important catchy headline – we then send the draft release to you for approval to make sure you’re completely happy with it before submission to the media. Unlike some media companies, we don’t believe in a “spray and pray” approach by sending out a blanket press release to the media as a whole. We have developed close media contacts over the years and pick up the telephone to speak to the editor of reporters to check their interest and tailor the release according to their individual requirements. It all takes time but we think it is time well spent and an important investment in order to gain diverse and maximum coverage for your business. Where possible we try our best to obtain Pdfs of published coverage - it’s a great way of strengthening your current marketing strategy. “Thank you for your fantastic efforts on our behalf in connection with the opening of Hendford Care Home in Yeovil. We have been delighted with the PR results you have achieved for us, ranging from extensive newspaper coverage through journals to repeated radio exposure. I doubt there can be anyone in this area that did not know we were opening! We very much look forward to working with you on future projects!” Michael Lawson Photos courtesy of Mark Campbell - www.onthemarkphotography.co.uk |
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